TSVC | Experienced partners in the development & validation of successful innovations

Developing and evaluating successful innovations in today's market?

With the unique TSVC solutions you can!

Innovation Selector

What does it offer you?
Choice and co-creation of the most relevant:

  • Insights
  • Benefits
  • Reasons to believe
  • Concept aspects
  • Screening on relevance, enthusiasm, ranking and fit with other aspects

What makes it unique?

  • Unconscious preferences of the consumers
  • Insight in relevance, acceptance and enthusiasm penetration

Concept Optimizer

What does it offer you?

  • Trial penetration %
  • Volume prognosis on concept basis
  • Optimal price-setting
  • Improvements per concept aspect
  • Recommendations and growth opportunities
  • Step-by-step evaluation of the attractiveness of concept aspects

What makes it unique?

  • Consumer choice from shelf simulation, including competing products
  • Concept acceptance calculated on the basis of individual acceptance of concept aspects
  • Highly reliable volume forecast

Total Offer Test

What does it offer you?
Concept Optimizer, complemented with:

  • Product experience at home
  • After-use evaluation
  • Product improvements
  • Repeat penetration %
  • Base volumes
  • Step-by-step evaluation of the attractiveness of concept aspects and the entire product

What makes it unique?

  • Consumer choice from shelf simulation, including competing products
  • Concept acceptance calculated on the basis of individual acceptance of concept aspects
  • Highly reliable base volume forecast

Launch Supporter

What does it offer you

  • Calculation of market share and volumes at the client, from the shelf
  • Measurement of consideration set and definitive choice from shelf, expressed in market share

What makes it unique?

  • Respondents unconsciously determine their preference from the consideration set
  • Arguments for sales portfolio
  • Insight in relevance of individual product aspects in consumer choice
  • Foundation for promotion and introduction strategy

Innovation Selector

Concept Optimizer

Total Offer Test

Launch Supporter

You can trust us!

Nothing is as difficult as developing a successful product. There are many choices to make in the innovation proces. So how do you know these are the right choices that deliver the most success? TSVC provides unique and reliable insights which will help you make your innovations as successful as possible.