Our customers rely on our forecasts. And rightfully so. We continuously evaluate and improve our methods and processes. After each introduction we check the realised volumes with our forecast. And guess what?
In market research terms, a deviation of 15% is good, a deviation of 10% very good, and a deviation of 5% excellent.
In short, our forecasts are very accurate and reliable.
Of the 11 studies we conducted a year ago for a multinational the deviation of 5 surveys was between 0 and 2% and 6 studies between 2 and 10%.
For every project we create a new model. All this data comes from the TSVC research. To check if the model is correct we first project the volume of a reference product and compare that to the real Nielsen/IRI volumes
When the result is index 95 < model < index 105; the model is approved and can be used for the forecast of the new concept.
Therefore we are unique in the branche and deliver great results!