Our customers
For years, we have been helping brands within the FMCG sector to ultimately achieve (much) better returns in the field of innovation, based on unique and well-founded insights.
We work internationally with the largest internet addresses suppliers and fieldwork agencies. Our unique research methods, proprietary software, software development options and experience are the ingredients for quality and reliable tailor-made advice.
This is how we work together with you to develop successful innovations!
Our customers say it best
Senior Market Researcher,
FrieslandCampina
'TSVC has innovative tools to gain a good insight into the potential of new concepts throughout the innovation process. We often use the marketing mix test at the end of the process in particular. And the predictions almost always turn out to achieve the promised accuracy. It is pleasant to work with the small team of TSVC. Fast, flexible and good recommendations'
Brand manager,
Igloo
'We were working on a project for which we needed a snapshot. Our biggest question: what are the pros and cons of TSVC?
After talking with TSVC, we came to the conclusion that there are many advantages.
We had the doubt in the fact that we are dealing with a business that is used to looking at Nielsen figures. Would TSVC's results be just as credible? That's why we had Nielsen and TSVC both do a test.
The results were similar in both. The advantage with TSVC was in the detailed data. You really had a lot more numbers on which the results are based and you could clearly see where the consumers are giving up and what you need to adjust so that the product improves. That is really an added value of the TSVC model. We were able to adjust our plans as a result.'
Country Manager Benelux
WD-40
'We wanted to gain insight into how a new concept scores for a large Dutch and a large German retailer in terms of product acceptance and volume at multiple sales prices and to compare this to the current proposition. What would be the best option for the customer and us? This is to substantiate the annual appraisal with our customers.
The outcomes and results of the TSVC concept price elasticity study have provided us with many insights that we have been able to use in the sales conversation and the final choice.
The advantages of the collaboration with TSVC are: clear overviews with very insightful information and a very fast delivery. Seen everywhere: very positive, runs smoothly.'
Cluster Leader Sensory New Product Development
Friesland Campina
'Doubts? I didn't really have any doubts, because we've done research with TSVC before. So I knew what to expect. They have often done calculations in studies that were checked with reality afterwards and from there we saw that the predictions were always very close to the actual sales. What I notice is that TSVC is very strong in thinking along, so if you want to do something slightly different than the standard, it is very nice to work together, since they often come up with solutions that are slightly different. I would recommend this to food/FMCG manufacturers looking to introduce products.'
Senior Trade Marketer
Arla
'Previously, there was doubt to what extent the model had any real predictive value for a completely new product that could not yet be tasted. In retrospect we can say that it went well. Now a number of projects later, we can conclude that the model certainly had predictive value. It is very nice that quite a lot of recommendations come from the model so that you can still adjust the product or adjust the expectations. We mainly used the results to make final refinements to the concept and communication before launching it.'
All of our customers
