What can our senses and our unconsciously process per second? What impact does this have on consumer decision-making? Traditionally, market inquiry often involves explicit questioning methods. This can give a completely wrong picture. Based on a SWOCC publication, CONDATA puts it out for you! 

In the first innovation mirror we explained why finding a consumer's unconscious process is more important than the conscious process. In this article we will discuss the relationship between the conscious and the unconscious of the consumer.