TSVC | Experienced partners in the development & validation of successful innovations
CSI Validation Analysis
* What will be the market share and volume of our innovation? * How is this established? * How can we improve this market share?
'It is important to know who is considering buying your innovation, why they will or will not buy it and how often'
The CSI validation analysis provides insight into the selection process * Will my innovation be seen on the shelf? * With which other products is my product actually being considered? * Why is my product eventually chosen or not? * How attractive is my product compared to direct competitors? * What are the unconscious choices in this process? Can I influence them? * What is the potential disruption? * What will the volume and market share be?
Our unique CSI Validation Analysis helps you optimize the success of your innovations!
The analysis can be used for innovations before introduction, for newly introduced products and products that are already on the market for some time. Interesting for marketing and trade-marketing.
The TSVC shelf analysis is further explained in the following video:
Are you interested in an example of a TSVC shelf analysis?