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About TSVC
TSVC has been involved in innovations since 2001. The introduction of a new concept or product often costs a lot of time, money and effort. TSVC is a proven reliable partner in developing and validating successful innovations in the market. With more than 25 years of experience in marketing innovation consultancy, you have come to the right place.
About the founder
In May 2001 I founded TSVC. Initially as an interim agency for marketing
and trade marketing support. During this period, we noticed that many innovations in FMCG proved unsuccessful because there was no good insight into the volumes to be achieved and people therefore did not really know what the possible successes and risks were. Research into this did exist, but it was very expensive and therefore little considered.
We found it particularly unsatisfactory that you placed an expectation with a retailer, which you then had to retract 1 year later with losses on both sides. We wanted to do something about that for our customers. In 2010 we started developing our own model that we could use in our interim activities. This allowed me to turn my hobby, devising software models and solutions for product innovation issues, into my profession. It was a success! We soon stopped doing interim work!
All of this has resulted in the development of our current tools. From concept creation to concept & product optimization supplemented with a reliable validation on volumes and market shares in the market.
At TSVC, we believe it is important to help our customers, on the basis of unique and well-founded insights, to ultimately perform (much) better in the field of innovation. Our ambition lies mainly in the FMCG sector.
We work internationally with the largest internet addresses suppliers and fieldwork agencies. Our unique research methods, proprietary software, software development options and experience are the ingredients for quality and reliable tailor-made advice.
This is how we work together with you to develop successful innovations!
Gijsbert den Hertog
Owner/CEO TSVC
We work internationally with the best local specialists.
We work internationally with renowned, regional market research agencies and with the largest internet addresses suppliers and fieldwork agencies worldwide. Our unique research methods, proprietary software, software development options, partners and experience are the ingredients for quality and reliable tailor-made advice.
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