Predict, measure, learn and adjust
How post-calculation turns volume forecasting from a black box into a reliable management tool.
Innovation Validation
Find the concepts and products with the strongest real-world adoption potential.
Commercial success validation for FMCG
Make the rightcommercial decisionsbefore launch.
TSVC validates innovation potential, volume, pricing and shelf performance — then turns the evidence into retailer-specific growth decisions.
Launch confidence● Validated
Concept · Shelf · Taste
3× green+12%Brand value
04Scenarios
Trusted by leading FMCG teams
FrieslandCampinaIGLOBirds EyeESSITYOLD AMSTERDAM
From uncertainty to validated growth
One connected view of commercial success.
We bring concept, volume, price and retail reality together. So your team can decide faster, build a stronger business case and enter retailer conversations with evidence.
Volume Simulation
Validate market potential, cannibalisation and category growth before launch.
Price & Value
Identify the price point that maximises volume, value and consumer acceptance.
Shelf & Trade Story
Turn shopper behaviour into an evidence-led retailer story that grows the category.
The TSVC difference
We do not ask what people might buy. We validate what they choose.
Consumers make realistic, unconscious choices in a competitive shelf. Our models calibrate those choices to today’s market, creating a reliable view of tomorrow’s performance.
Discover our method ↗Real choice
Consumers choose in context, not in isolation.
Market calibration
Results are anchored in current category performance.
Decision scenarios
Test prices, distribution and retailer-specific outcomes.
Commercial action
Translate evidence into a go/no-go and trade story.
Proven forecasting, continuous learning
Predict. Measure. Learn. Adjust.
A forecast becomes a management tool when actual performance is measured against the plan. TSVC connects pre-launch validation, scenario modelling and post-launch evaluation in one continuous learning cycle.
Read the FPWork article ↗Post-calculation±10%
Actual volume variance across several evaluated Multinational innovations.
Validated indices90–99
Forecasts tested against real market performance.
Return on Research
Research should not only provide information. It should generate knowledge, measurable returns and stronger next decisions.
Predict
Build realistic scenarios for volume, price, distribution and awareness.
Measure
Compare the plan with actual launch performance after 6–8 months.
Learn
Separate execution effects, marketing impact and consumer behaviour.
Adjust
Improve the launch and strengthen every innovation that follows.
Built for better decisions
See what changes before it costs you.
Explore the impact of price, distribution and shelf position — item by item, retailer by retailer.
ScenarioABC
Commercial impactScenario A
CurrentPriceDistributionShelfOptimised
Retailer scenarioCategory growth
+8%Revenue
104Shelf index
+3.1Rotation
CSI
Trade Story
Trade Story
From innovation forecast to retailer growth story
Show retailers how the category wins.
The CSI Trade Story translates innovation potential into the commercial reality of a specific retailer. It answers the question that matters at the shelf: what happens to the total category when this product is introduced?
- 01
Retailer-specific shelf simulationReal products, prices, positions and competing alternatives.
- 02
Incremental category valueSource of business, cannibalisation, rotation and retailer revenue.
- 03
Joint growth planningOptimise price, awareness, distribution and shelf position together.
Proven in the market
Validation that travels from boardroom to shelf.
3×
InnovationA stronger go/no-go decision
Combining concept, taste and shelf evidence into one clear launch score.
View case ↗+18%
PortfolioMore value from every item
Making cannibalisation visible and identifying the strongest portfolio scenario.
View case ↗104
RetailA trade story built on growth
Showing how a launch creates category value for a specific retailer.
View case ↗Latest thinking
From reliable forecasts to retailer-specific growth.
Volume validation · FPWork
Retail growth · FPWork
TSVC’s retailer-focused scenario model
How the CSI Trade Story transforms an innovation forecast into a persuasive joint growth plan.
Free TSVC Innovation Masterclass
Volume forecasting as a reliable management tool
Real-life cases, practical do’s and don’ts, and a one-hour conversation about applying volumetric validation to your own innovation process.
Request the masterclass ↗Have an innovation to validate?
Let’s make commercial success visible.
In 30 minutes, we can explore your decision, your available data and the fastest route to a reliable answer.
Plan an introduction ↗