Innovation Validation
Find the concepts, propositions and products with the strongest real-world adoption potential.
Connected commercial validation
One evidence system.
Four decisive solutions.
From the first concept decision to the retailer meeting, TSVC makes commercial potential visible before launch.
Volume Simulation
Validate penetration, repeat, cannibalisation, market share and long-term category volume.
Price & Value
Identify the price point that maximises acceptance, revenue and category value.
Shelf & Trade Story
Translate shopper choice into an evidence-led retailer story that grows the category.
Innovation validation
Know what deserves to launch.
Combine concept enthusiasm, realistic shelf choice and taste acceptance in one Triple Validation ScoreCard. Three green signals create a clear, evidence-based launch decision.
- Concept and proposition potential
- Unconscious product choice
- Taste and repeat validation
- Clear go, optimise or stop decision
Volume simulation
See the market effect before launch.
TSVC simulates realistic consumer choices in a competitive shelf and calibrates them to current category performance.
- Item-level and total launch volume
- Source of business and cannibalisation
- Awareness and distribution scenarios
- Retailer-specific outcomes
Price & value
Optimise value, not just volume.
Explore how consumers respond across multiple price points and make the trade-off between penetration, units, turnover and category value explicit.
- Price elasticity
- Optimal price point
- Volume and revenue scenarios
- Retailer argumentation
CSI Trade Story
Show how the category wins.
Convert the forecast into the commercial reality of a specific retailer: shelf rotation, incremental category value and the strongest joint growth scenario.
Build your trade story ↗One decision to validate?
Start with the commercial question.
We will identify the fastest route to a reliable answer.
Plan an introduction ↗